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Posts from the ‘Airbus’ Category


September 3rd, 2014

Kinny Cheng

Ian Harbison, writing for Aircraft Cabin Management:

James Hogan, Etihad Airways’ President and Chief Executive Officer, said at the launch of the new interiors that the airline benchmarked its services not only against its competitors, but also luxury hotels and restaurants. In addition, he said the design vision sought to present the individuality and exclusivity of a luxury boutique hotel experience in a way that embraced Arabian Modernism, an aesthetic that combines the traditions of the region with contemporary design.

The “benchmarked” bit was probably used to gauge just how far Etihad needed to go in order to brand their premium cabin products a true “niche” of the commercial airline industry.

A good piece if you are curious about just how far this Middle Eastern airline has gone to outrun its competitors.

Albeit the article is only focused on the premium aspects, there was absolutely no mention of the new seating product in good ol’ cattle class, which occupies the entirely of the main deck.

Moving on, towards the end of the piece…

All this comes at a price, of course, with Hogan saying The Residence can be booked for three times the standard First Class fare which, to London, currently costs around $20,000. He added that, for arguably a lesser experience, it would be over $100,000 to charter a business jet for the same sector.

Three times more than you’d pay for first class. Only a fifth of what it would cost than chartering a biz-jet.

I’m sold.

Is Airbus Bag2Go a dream?

March 26th, 2014

Kinny Cheng

This has been making the rounds for some time already (since last year’s Paris Air Show, in fact!)

Airbus, partnering with my favourite luggage company, Rimowa, along with T-Systems (providing tracking and connectivity capabilities), has brought forward the concept of a fully-trackable check-in baggage solution designed to streamline the traveller’s experience.

Key features include a communications- and GPS-enabled Rimowa luggage case, which includes a dynamic display for user scanning (2D/QR code for smartphone app tracking, plus bag-tag display for airport/airline use) and a weight-sensitive handle (to calculate the weight of the bag). There’s also a possible baggage pick-up and/or delivery service arranged entirely via an accompanying app.

The official video offers a greater insight into its underpinnings.

Imagine if the whole concept does become a reality… (bliss!)

However, this is unquestionably difficult to achieve, given the greater involvement required by stakeholders throughout the process.

I have yet to see the prototype in person as yet. Possibly at AIX in around two weeks from now, Airbus?

It’s official: Airbus to offer 11-abreast on the A380!

March 20th, 2014

Kinny Cheng

Alex McWhirter, writing for Business Traveller:

Airbus has re-engineered the A380’s economy cabin to allow airlines to choose whether to opt for a 10- or 11- across layout.

…by raising the main deck by two inches.


This was necessary so that the “18-inch seat width standard”, which the European airframer has been touting for long-haul travel since late last year, can be maintained, exercised, and used as a competitive advantage.

I’m personally looking forward to seeing this set-up in person at the Aircraft Interiors Expo in Hamburg next month.

Airbus A350 gets additional premium economy seat option

April 18th, 2013

Kinny Cheng

Business Traveller:

Airbus has confirmed that seat manufacturer EADS-Sogerma will offer an A350-optimised premium economy seat, offering an “innovative cradle seat”, with “a high level of comfort at an efficient pitch”.

The Celeste seat will be offered to carriers as part of the A350 XWB Catalogue, which also includes a premium economy seat manufactured by Zodiac Seats.

According to Airbus, EADS-Sogerma has optimised its Celeste seats for the forthcoming long-haul aircraft, offering “an innovative cradle seat which provides premium economy passengers with a high level of comfort at an efficient pitch”.

Not sure about the “high level of comfort” on this cradle seat design, or how the “at an efficient pitch” comes into play.

Doesn’t look as comfy as what we’d normally see from seat manufacturers.

But let’s not get ahead of ourselves — choice is always good!

MAS trials tablet use for A380 crew

March 27th, 2013

Kinny Cheng

Via Emirates 24/7:

Malaysia Airlines’ in-flight supervisors will use CrewTablet on iPads that are fully integrated with the airline’s operational systems and other business applications. The crew will be able to access a host of information, including weather reports, seat layouts, frequent flyer programs, flight connection information and safety manuals, with the touch or swipe of a screen.


Cabin crew can be trained and up and running in less than one hour, so they can immediately work with more flexibility and efficiency.

CrewTablet will also enable Malaysia Airlines to conduct passenger surveys using iPads, rather than paper. Survey results and feedback can be derived daily, instead of monthly, hence providing the opportunity to quickly enhance or change service delivery accordingly.

Assuming that the system is live, it can most certainly be a passenger experience enhancer in addition to saving the need for having stacks of loose paper!

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