Skip to content

Posts from the ‘Airbus A380’ Category

Niche

September 3rd, 2014

Kinny Cheng

Ian Harbison, writing for Aircraft Cabin Management:

James Hogan, Etihad Airways’ President and Chief Executive Officer, said at the launch of the new interiors that the airline benchmarked its services not only against its competitors, but also luxury hotels and restaurants. In addition, he said the design vision sought to present the individuality and exclusivity of a luxury boutique hotel experience in a way that embraced Arabian Modernism, an aesthetic that combines the traditions of the region with contemporary design.

The “benchmarked” bit was probably used to gauge just how far Etihad needed to go in order to brand their premium cabin products a true “niche” of the commercial airline industry.

A good piece if you are curious about just how far this Middle Eastern airline has gone to outrun its competitors.

Albeit the article is only focused on the premium aspects, there was absolutely no mention of the new seating product in good ol’ cattle class, which occupies the entirely of the main deck.

Moving on, towards the end of the piece…

All this comes at a price, of course, with Hogan saying The Residence can be booked for three times the standard First Class fare which, to London, currently costs around $20,000. He added that, for arguably a lesser experience, it would be over $100,000 to charter a business jet for the same sector.

Three times more than you’d pay for first class. Only a fifth of what it would cost than chartering a biz-jet.

I’m sold.

MAS trials tablet use for A380 crew

March 27th, 2013

Kinny Cheng

Via Emirates 24/7:

Malaysia Airlines’ in-flight supervisors will use CrewTablet on iPads that are fully integrated with the airline’s operational systems and other business applications. The crew will be able to access a host of information, including weather reports, seat layouts, frequent flyer programs, flight connection information and safety manuals, with the touch or swipe of a screen.

[…]

Cabin crew can be trained and up and running in less than one hour, so they can immediately work with more flexibility and efficiency.

CrewTablet will also enable Malaysia Airlines to conduct passenger surveys using iPads, rather than paper. Survey results and feedback can be derived daily, instead of monthly, hence providing the opportunity to quickly enhance or change service delivery accordingly.

Assuming that the system is live, it can most certainly be a passenger experience enhancer in addition to saving the need for having stacks of loose paper!

Emirates Airline to offer two-class A380 by 2016?

March 16th, 2013

Kinny Cheng

Via Air Transport World:

Dubai-based Emirates Airline is working on a two-class configuration variant for its Airbus A380 that will enable it to add seats to the aircraft, president Tim Clark confirmed to ATW. The carrier’s current A380 version offers 517 seats in a three-class layout.

The new variant, which could enter service in 2016, would eliminate first class. The upper deck bar would remain.

The airline is still working on an exact number of seats, Clark said. He conceded that additional seats would increase the weight of the aircraft.

Venturing into unknown territory.

But isn’t that one of the specialties of Emirates? I mean, they are — and will remain — the world’s biggest operator of the A380.

Adding to further excitement, there was talk by Airbus Chief Salesman, John Leahy, about possibly configuring an 11-abreast economy cabin in the A380’s main deck.

How would you feel about that if Emirates was the first Airbus customer to adopt this? They are, after all, one of the two A380 operators in the world which has an all-economy cabin layout on the superjumbo’s main deck (the other is Lufthansa).

On reflection…

July 10th, 2012

Kinny Cheng

Bloomberg brings us another round of MAS shamelessness, directly from this year’s Farnborough Air Show:

“The double-deckers are fitted out with 420 seats in economy class, 66 in business and eight in first. The CEO said that on reflection another 20 or so seats could probably have been accommodated and that this may be addressed in any future refit.”

While the article mainly talks about their fleet renewal, Mr. Yahya is already talking about “a future refit” on their brand-spanking-new A380 aircraft.

Getting ahead of yourself there, don’t you think, Mr. CEO-of-Malaysian-Airline-System-Bhd.?

Is it purely regret of not being able to charge 20 more pax per A380 rotation?

Or, may be

“The first-class cabin may also be moved to the top deck to avoid premium clients having to exit with coach passengers.”

The eighth airline to operate the A380, and they’re still so, so unsure…

One more nail in the coffin for this airline.

Qantas… is going to make me famous?

July 7th, 2012

Kinny Cheng

The Australian:

“Chief executive Alan Joyce said that by Wednesday Qantas had received about 18,000 photos from people wanting to be part of its online campaign, which flashes up faces or a montage in its television ad. A further 20,000 people had asked for their names to be put on one of its Airbus A380 aircraft…”

Obviously — it’s a chance to become famous!

“…and an app that allows people to take their picture and automatically upload it had been downloaded 5000 times.”

A free iPhone (iOS) app. Downloaded 5,000 times. Not too bad, I guess.

“Mr Joyce said the response was far bigger than the airline expected. “There’s still 15 days to go on this so I think the A380 is going to have lot of coverage of names all over it,” he said. “It’s lucky we picked a big aircraft.””

You most certainly did pick (on) it after the QF32 incident.

Oh, and if you can get past that paywall and read the full article, be warned that it’s truly a piece of (art)work. You have been warned.

UPDATE: I had a brief encounter with one of Qantas’s makeshift casting studios at a major shopping centre.

Some snaps:

Qantas’s makeshift studio (1)

Qantas’s makeshift studio (2)

%d bloggers like this: