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Posts from the ‘AirAsia’ Category

AirAsia’s Twitter misconduct — or just shameless self-promotion?

May 17th, 2012

Kinny Cheng

Overnight, AirAsia launched a “Free Seats” promotion (at midnight, GMT+8), which has indeed proven extremely popular…

Those who follow AirAsia on Twitter (@AirAsia) would’ve probably seen the above “tweets of praises” in their timeline — and subsequently feel they’ve just been spammed.

I know I did.

Eighteen retweets (or RTs) in the span of an hour, with many of them performed almost immediately one after another. Was that really necessary?

Stay classy, AirAsia.

I follow their Twitter account only because I sort of have to — and would’ve more than happily unfollowed otherwise (I know some people already have!)

Weekdays. And now weekends.

May 6th, 2012

Kinny Cheng

Tony Fernandes, AirAsia’s CEO, posting from his personal Twitter account on Saturday:

@tonyfernandes: Airasia new weekend uniform. Launched today. So our staff get some variety. Stewards also got new gear. http://lockerz.com/s/206573477”

And here they are:

I don’t mind the casual wear — it’s simple, aesthetically sound, and pleasant to look at (unless you dislike red as a colour!) The flight attendants will probably find them comfortable to wear as well, which can only be a good thing all-round.

UPDATE: @GerryS, also on Twitter, retweeted a photo of the weekend wear in action. On an AirAsia aircraft. Worn by both boys and girls:

Kudos to Sesca V.S. for sharing this photo!

Many of us who travel on a flight may not constantly think about which day of the week it is. Yet, being indirectly reminded that “the weekend is here!” can set a renewed atmosphere to the practice of a typical day that involves flying.

By creating a more relaxed environment for all on board a flight, it can most certainly contribute towards an improved passenger experience all-round.

While it’s the first time I’ve heard of different uniforms for the (non-)working days, aviation expert Gerry Soejatman, also in a tweet, says that AirAsia wasn’t the first to come up with the idea:

@GerryS: @winglets747 No, SriwijayaAir had weekend/weekday uniforms up till 2007 or so. Not the first weekend crew uniforms either.”

For a medium service airline, the different uniform may not have worked for Sriwijaya Air where corporate image and/or the in-flight service experience was concerned. For AirAsia, on the other hand, this is a completely different story.

Bottom line: The weekend is shared by all of us, even if the FAs are on duty. So it’s only fair they also get in on it, don’t you think?

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