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Posts from the ‘China Southern’ Category

China Southern attempts #PaxEx upsell with flagship aircraft

June 21st, 2012

Kinny Cheng

I have to admit that I’m not a fan of the China-based airlines, purely because of what I’ve heard and learnt about them over my many years of flying (as a passenger). Nor has there been a real need for me to visit mainland China anyway…

But for an aviation enthusiast who has a special love for the Airbus A380, the acquisition of the superjumbo by China Southern Airlines, Asia’s biggest airline, made me somewhat curious — specifically with how it will be deployed, and the kinds/types of products being offered to its passengers.

According to ‘yingxia’ of the Blue Sky blog, China Southern’s A380 aircraft has generated positive results translating to good ticket sales, operational improvements, and garnering valuable experience unattainable from working a fleet of primarily-smaller-sized aircraft.

The airline received its first A380 on 15 October 2011. It currently has three at their disposal (with another two on order), and is performing short-haul flights between Beijing, Guangzhou, and Hong Kong.

Recently, China Southern released a TV commercial which puts their A380 flagship aircraft under the spotlight. ‘yingxia’ explains:

“The commercial demonstrates the differences of the A380 service, from the on-ground safety checks, beautiful cabin staff and state-of-the-art in-flight entertainment system – to the spacious interior, excellent cuisine and pilots on the flight deck.”

Click here to view the TV commercial.

Pretty well done, I’d say. You don’t need to know any Mandarin to get the message here (although, it definitely would help!)

I would love to trial China Southern’s A380 product if given the opportunity, and look forward to the aircraft being deployed on their first long-haul routes (hopefully) in the very near future.

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