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Posts from the ‘Etihad’ Category

That airline with ‘The Residence’ runs out of food in First Class!

September 9th, 2014

Kinny Cheng

One Mile at a Time:

The problem is that they don’t load enough food.

Etihad has a “dine on demand” concept so you can eat what you want when you want, but on my flight to Los Angeles had almost nothing left four hours before arrival. That’s a bit embarrassing for an inaugural flight, but I figured I was just really unlucky, as there’s no way that can be the norm on one of the world’s top airlines.

Clearly, not one of the world’s top airlines if this happens — repeatedly.

Lucky also describes a similar second experience, with the cabin crew finding the situation similarly preposterous.

The post is a good read, describing some of the pitfalls of the weakest-of-the-three Middle-East based carriers, with its CEO in a state of denial where disparity of its airline’s true performance is concerned.


[Updated 09/09/2014]

Just had an interesting conversation with my good friend, @mixedupworld, on Twitter about this very post — to which he made some good points, specifically regarding that menu:


Comical — it would certainly be a very fitting description.

While Lucky, in his post, says it how it is:

But it’s an absolute farce.

And it’s sad, because the product is great otherwise — the hard product is solid, the crews are good, but the catering situation is just an embarrassment.



I rest my case.


September 3rd, 2014

Kinny Cheng

Ian Harbison, writing for Aircraft Cabin Management:

James Hogan, Etihad Airways’ President and Chief Executive Officer, said at the launch of the new interiors that the airline benchmarked its services not only against its competitors, but also luxury hotels and restaurants. In addition, he said the design vision sought to present the individuality and exclusivity of a luxury boutique hotel experience in a way that embraced Arabian Modernism, an aesthetic that combines the traditions of the region with contemporary design.

The “benchmarked” bit was probably used to gauge just how far Etihad needed to go in order to brand their premium cabin products a true “niche” of the commercial airline industry.

A good piece if you are curious about just how far this Middle Eastern airline has gone to outrun its competitors.

Albeit the article is only focused on the premium aspects, there was absolutely no mention of the new seating product in good ol’ cattle class, which occupies the entirely of the main deck.

Moving on, towards the end of the piece…

All this comes at a price, of course, with Hogan saying The Residence can be booked for three times the standard First Class fare which, to London, currently costs around $20,000. He added that, for arguably a lesser experience, it would be over $100,000 to charter a business jet for the same sector.

Three times more than you’d pay for first class. Only a fifth of what it would cost than chartering a biz-jet.

I’m sold.

A new kind of loyalty: frequent flyer points for cargo shipments!

May 20th, 2013

Kinny Cheng

Via the Etihad Global web site:

Built on a similar platform to the award-winning Etihad Guest frequent flyer program, CargoConnect is targeted at the Small and Medium-sized Enterprise (SME) segment of the global cargo business.

The program allows CargoConnect members to earn Etihad Guest Miles for net revenue paid on Etihad Cargo, and some of the benefits include being able to redeem miles for flights, upgrades, or chose from more than 6,000 items in the Etihad Guest Rewards Shop.

From today, registered CargoConnect members will earn 1 Etihad Guest Mile for every US$2 net revenue paid as general cargo, and 4 Etihad Guest Miles for every US$2 net revenue paid as premium cargo.

For SMEs trying to accrue frequent flyer points on cargo shipments is certainly nothing new, achievable typically via a credit card’s airline rewards program. But for an airline to offer reward points on patronage of its own cargo business is something else — and, curiously, no other airline has yet to do similarly.

I will be interested to see what this will do for Etihad.

Pay more to fly peak!

May 6th, 2013

Kinny Cheng

Australian Business Traveller:

As airlines around the world search for new ways to put a little more of your money into their pockets, Etihad Airways has come up with a novel concept that not even ‘king of the extras’ Ryanair has nutted out.

Etihad is adding a ‘Peak Day of Week’ surcharge onto flights which depart on a Friday or Saturday.

Who would’ve thought!

(Makes good sense though…)

Campaigning to be the best, Etihad ‘models’ play their roles as VIPs…

March 2nd, 2013

Kinny Cheng

From the presses of AusBT:

The print campaign purports to feature regular Etihad ‘guests’ from various destinations – such as Mike Philips, shown above, who flies “on EY454 every second week” –  although an Etihad spokesman confirmed Australian Business Traveller‘s suspicions that these people are in fact models, apart from Etihad Airways global ambassador and Bollywood star Katrina Kaif.

First up, I love the ads — the double-spreads wins my vote for being one of the best airline ads out there right now. The use of simple-yet-powerful imagery generates warmth and other mixed emotions, while the accompanying text helps to “fill-in-the-blanks” and tell the short story. Well done.

But in executing this ad campaign, Etihad chose to use professional models and (assumingly) fictitious bios and stories for the respective characters described. Obviously, they’ve moulded these characters to be as ideal as they are believable by the audience.

But signing up real people would’ve made this marketing campaign so much more interesting and meaningful — especially now that we know it’s virtually all a fairy tale!

So what’s your take on the full-page spreads? Share your thoughts in the comments section, I’d love to hear what you think!

Here’s the complete campaign portfolio in the one PDF file, courtesy of AusBT.

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