Posts from the ‘Southwest’ Category
February 22nd, 2013
“Last December, Southwest debuted a new ad campaign during football season that highlighted how we give back and make a positive difference in the community. We may be an airline, but we do some of our best work on the ground, and it always comes from the heart.”
It’s great to learn about what Southwest does in addition to providing air passage throughout most of North America.
From a branding perspective, this gives the airline a unique edge when it’s competing within a market of several hard-hitters, all hoping to win preference. The placement of the said TV commercial made its debut during the football season, in December 2012.
Southwest has a very good marketing plan, and I especially like how they handle the social media aspect of things, especially on Twitter.