Posts from the ‘Spirit Airlines’ Category
February 21st, 2014
Spirit Airlines is one of the fastest-growing airlines in the country. No, really. Sure, they’re a regular contender in our Worst Company in America tournament, and it seems like everyone who has tried the airline complains about the experience. But many of them can’t resist their rock-bottom fares, and just keep coming back.
It’s all about managing expectations.
Not everyone will fly with a low-cost carrier.
But if you give people good-enough reasons, some will take the plunge because they know what they are in for.
What frightens us most is the unknown — and especially more so when it involves a purchase experience that requires greater effort by the individual.