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Posts from the ‘Virgin Australia’ Category

The Virgin Australia Lounge: Your virtual news stand!

March 14th, 2013

Kinny Cheng

From the desks of the Australian Business Traveller:

Virgin Australia is adding a smart new twist to the obligatory bunch of newspapers available at airport lounges by offering digital editions of over 2,300 newspapers from around the world.

This hit me as an interesting, practical and very valuable addition to the complimentary services offered by an airline attempting to uniquely differentiate its offerings from the competition.

The winning formula:

But though a deal with Virgin Australia, downloading any newspaper or magazine will be free when done over Virgin’s airport lounge wi-fi network – just be sure you’ve got the PressReader app installed on your tablet and you’ll be good to go.

It may not be for everybody. But for people who pride on reading good newspaper content, albeit on an iPad, this may just become a thing.

Read up on the AusBT article for more details (looks like they are the only ones who have covered this so far!)

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