Posts from the ‘Eindhoven (EIN)’ Category
June 1st, 2013
Eindhoven Airport has become the first airport in the world to integrate Facebook in the passenger journey.
Customer’s can sign up to Eindhoven’s Facebook VIP scheme when they ‘like’ the airport on the social networking website.
The advantages of the VIP programme are:
– Free parking at the entrance of the terminal
– Personal accompaniment
– Free breakfast, lunch or dinner
– Fast track security
(That is, if you use Facebook.)
But how about the sustainability of such a programme? What real benefits are gained (by the airport) through the offering of such services to select Facebook users, which are chosen at random?
Perks are always good for the end-user. But I don’t see any true value being translated for the airport in question, apart from the possibly-greater customer satisfaction that’s being attributed by the benefits being made available.
It doesn’t read as an effective customer engagement scheme, to be honest.