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Posts from the ‘San Francisco (SFO)’ Category

Airport multilingualism — why isn’t it a no-brainer?

September 8th, 2014

Kinny Cheng

This came across as an interesting tweet:

Many of us who have a very good comprehension of the English language may take that skill for granted, and can lead to a possible oversight of how other languages, which can serve as the mother tongue of others, are as important when it is their one-and-only.

I found the fact, where SFO is the only airport in the US to have a web site in Simplified Chinese, to be somewhat surprising. Even more so is the perceived idea of how most international airports serve passengers from a plethora of countries and cultures throughout the world — which would be justification enough to make their own services and offerings far more acceptable to those very same people.

Again, while English may pass as the universal language for the most of us, there’s still the greater many where it won’t. Of all the different types of organisations out there, we would expect an airport to understand this idea.

Kudos to San Francisco International Airport for achieving this step, albeit small, into the right direction.

Klout your way into the Cathay Pacific Lounge at SFO!

May 10th, 2012

Kinny Cheng

TechCrunch’s Anthony Ha:

“So Klout is launching a Perk with Hong Kong-headquartered Cathay Pacific Airways. Anyone in the international terminal at San Francisco International Airport with a Klout score of 40 or higher will be allowed into the airline’s lounge, which is normally limited to Cathay’s first class and business class passengers. Just use the app to show your score to the lounge receptionist and you’ll get access to seven workstations, three showers, and a noodle bar.”

And I was thinking, all this while, just how utterly useless that new Klout iPhone app is! (Right, Mrs. O?)

This is certainly an interesting move by Cathay. Its latest partnership with Klout solidifies the argument of how value can possibly be generated through such experimental marketing efforts.

Yet, they’re not exactly new to the social media scene, where the airline currently has multiple presences on Twitter and Facebook, and even a Foursquare account (which, clearly, hasn’t gotten much use).

During the month of April that just past, Cathay gave the same First and Business Class Lounge visitors a piece of CX memorabilia just for checking-in on Foursquare. Primarily, it was to promote the airline’s newly-renovated lounge, which opened this past December, while also engaging with the traveller through the means of a different (type of) social networking service or medium.

Cathay Pacific’s First and Business Class Lounge at SFO

I am a Klout user myself, and I would say a score of 40 isn’t exactly difficult to achieve — on the condition that you are active on social media.

(If you have absolutely no idea what Klout is, here’s a quick crash course to get you started!)

Oh, for those who don’t have an iPhone (hence no access to the Klout app) — try showing off your Klout score in your mobile’s browser or something. They may just accept that (after all, it’s all about engagement, right?)

The Cathay Pacific First and Business Class Lounge at San Francisco (SFO) can be found on the 4th floor of the South departure hall. Doors open four hours before the scheduled CX flight departure.

Drats! Now I’m regretting that I chose to leave from LAX for my next trans-Pacific flight…

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