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Posts from the ‘Cargo’ Category

A new kind of loyalty: frequent flyer points for cargo shipments!

May 20th, 2013

Kinny Cheng

Via the Etihad Global web site:

Built on a similar platform to the award-winning Etihad Guest frequent flyer program, CargoConnect is targeted at the Small and Medium-sized Enterprise (SME) segment of the global cargo business.

The program allows CargoConnect members to earn Etihad Guest Miles for net revenue paid on Etihad Cargo, and some of the benefits include being able to redeem miles for flights, upgrades, or chose from more than 6,000 items in the Etihad Guest Rewards Shop.

From today, registered CargoConnect members will earn 1 Etihad Guest Mile for every US$2 net revenue paid as general cargo, and 4 Etihad Guest Miles for every US$2 net revenue paid as premium cargo.

For SMEs trying to accrue frequent flyer points on cargo shipments is certainly nothing new, achievable typically via a credit card’s airline rewards program. But for an airline to offer reward points on patronage of its own cargo business is something else — and, curiously, no other airline has yet to do similarly.

I will be interested to see what this will do for Etihad.

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