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Posts from the ‘Panasonic Avionics’ Category


October 7th, 2014

Kinny Cheng

Mary Kirby:

“In terms of lighting, we’re in lighting already; Panasonic Corp is the largest LED manufacturer in the world and we think we have some pretty cool technology in that space [for cabins]. We showcased that at the Aircraft Interiors Expo as part of our cool room, but we’re already in the middle of a couple huge RFPs with OEMS, and talking to airlines about it. We know we can control LED color and distribution better than anybody. The technology is all ours; and we obviously already make the cabin management systems (CMS) so we’re already able to control lighting, and change mood lighting at different phases of flight.” says James.

Not sure if I like the attitude, though.

Total and complete control has its benefits and drawbacks.

The (after-)effects of an in-air tweetathon…

April 20th, 2013

Kinny Cheng

Tomas Romero’s take, via the APEX Editor’s Blog, on Panasonic Avionic’s global in-flight tweetathon:

As promised, Panasonic unveiled the world’s first global in-flight Tweetathon at the AIX 2013 Show in Hamburg yesterday afternoon and, by any standard, it was hugely successful. Titled High5Live, the event featured passengers on six different airplanes [t]weeting to their hearts content via Panasonic Avionics’ technology.

“By any standard”, although politically-correct, isn’t exactly a realistic assessment. Why? Because no one else has done anything of the like ever before… (and, hence, there is no real comparison.)

I was on-the-ground at this year’s AIX, an active participant of the #High5Live event, and had the chance to personally meet up with two of the people behind the Panasonic Avionics tweets at the show.

In my opinion, this unprecedented event was indeed interesting. However, I felt that while all the preparatory work may have been properly done, it lacked a significant-enough following during the course of the tweetathon.

Most of the different participants, flying different aircraft fitted with the Panasonic connectivity technology, did a great job at pushing relevant and interesting tweets out. But if there was only a slightly-greater following, I am sure there would’ve been a far-greater level of conversation.

The relationship between the number of people holding a conversation and the level of interaction simply can’t be measured with a straight-line approach. There are those qualitative factors, including behavioural and personality traits, that can affect this final outcome.

Also, Panasonic Avionics had provided the Twitter world with, regarding the tweetathon, too short a notice, and there didn’t seem to be enough noise made about it for the greater audience to realise such an impending event was approaching. As a very-frequent Twitter user myself, I almost forgot about the tweetathon until just before it began — which was also when the Panasonic Avionics account began pumping tweets with the #High5Live hashtag.

But at the end of the day, yesterday’s High5Live event was about demonstrating the true breadth of Panasonic’s coverage. “We have more OEM offerable systems, more SDC’s, more global coverage and more regulatory approvals than anybody else to do IFE,” says James. “Our customers operate globally and they want us to offer them a service anywhere they fly.”

I suppose it did. But it also seemed to have missed out on the opportunity of branding itself, clearly, as a leading provider of in-flight connectivity whatever on aeroplanes. Manufacturers are too obsessed with trying to please their direct customers, and not realising the potential of how end-users can breathe life into a brand or idea.

At the end of the day, this PR exercise simply proved that certain aircraft are indeed connected to the Internet whilst in-the-air — not something that many of us didn’t already know. It may raise awareness of how such on-board connectivity systems can be put into practical use. But that was pretty much it.

Will there be a second tweetathon?

If the answer is yes, then I hope more planning will go into making it a possibly-greater success — an event that’s about everyone, and not simply directed towards proving its potential as a concept or product.

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