Posts from the ‘Klout’ Category
May 10th, 2012
“So Klout is launching a Perk with Hong Kong-headquartered Cathay Pacific Airways. Anyone in the international terminal at San Francisco International Airport with a Klout score of 40 or higher will be allowed into the airline’s lounge, which is normally limited to Cathay’s first class and business class passengers. Just use the app to show your score to the lounge receptionist and you’ll get access to seven workstations, three showers, and a noodle bar.”
And I was thinking, all this while, just how utterly useless that new Klout iPhone app is! (Right, Mrs. O?)
This is certainly an interesting move by Cathay. Its latest partnership with Klout solidifies the argument of how value can possibly be generated through such experimental marketing efforts.
Yet, they’re not exactly new to the social media scene, where the airline currently has multiple presences on Twitter and Facebook, and even a Foursquare account (which, clearly, hasn’t gotten much use).
During the month of April that just past, Cathay gave the same First and Business Class Lounge visitors a piece of CX memorabilia just for checking-in on Foursquare. Primarily, it was to promote the airline’s newly-renovated lounge, which opened this past December, while also engaging with the traveller through the means of a different (type of) social networking service or medium.
I am a Klout user myself, and I would say a score of 40 isn’t exactly difficult to achieve — on the condition that you are active on social media.
(If you have absolutely no idea what Klout is, here’s a quick crash course to get you started!)
Oh, for those who don’t have an iPhone (hence no access to the Klout app) — try showing off your Klout score in your mobile’s browser or something. They may just accept that (after all, it’s all about engagement, right?)
The Cathay Pacific First and Business Class Lounge at San Francisco (SFO) can be found on the 4th floor of the South departure hall. Doors open four hours before the scheduled CX flight departure.
Drats! Now I’m regretting that I chose to leave from LAX for my next trans-Pacific flight…